99% of t-shirts end up in landfill. Say hello to the 1%. Everything we make is designed to be sent back when it's worn out so material can remain in use and instead of entering landfill, keep flowing around a loop. Today we make new products from that material. Products we're proud to say are rubbish. Like this Men's This T-shirt is Rubbish tee: all organic, without plastic, and it means you can wear this recycled t-shirt knowing it'll never go to waste. That's what real sustainability means to us.